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Our Origins

Red tulip amidst a tulip field in the Netherlands

From our family to yours

Sjaak’s Organic Chocolates was founded in 2004 and is a family-owned and operated business rooted in history and braced for the future. Jacques Holten, the founder, is a well-traveled chocolatier from a small, Dutch town called Blerick where he grew up amongst the iconic grain mills. His journey as a chocolatier started at the age of 10 in his sister’s bakery. Over time, dedication to his craft led to constructing memorable chocolates across Europe and eventually to the United States. From Blerick, Netherlands to Blue Lake, California — Sjaak’s Organic Chocolates will always stand for great chocolate made with all-natural ingredients.


Our Approach

At Sjaak’s, our passion for chocolate runs deep and our values go beyond great taste. We strive to make our chocolate memorable for the best reasons — attention to craftsmanship, focus on the planet and wonderful taste. With every piece we create, we want you to experience all the love that goes into handcrafting the highest quality organic, vegan chocolate.

Explore our story Hands emptying chocolates into a tray from the mould cavities


From our small bites to our larger bars, all of Sjaak’s Organic Chocolates are artisanally produced in small, handcrafted batches by skilled chocolatiers at our Blue Lake, California factory. From start to finish, our products are made in house. This means making our own chocolate in our conch, roasting and grinding our own nut butters, preparing our own caramels and hand wrapping our bars.

Vegan and

For you and the health of our planet, our products and our facility are completely organic and vegan. By only sourcing organic ingredients, we pay our respects to Earth’s natural resources and what we put in our customers’ bodies. Without the use of any animal products, synthetic pesticides or artificial fertilizers — our chocolate is better for your body and our planet.

sjaak's chocolate bar next to organic brown rice Plates of cocoa beans, cocoa nibs, brown rice, coffee beans and Sjaak's organic chocolate bites


We know that great taste doesn’t need to be complicated, which is why we use simple, high-quality, organic ingredients to allow the chocolate to speak for itself. We enjoy exploring how organic cocoa, cocoa butter, varieties of nuts, fruits and other delightful flavors found in nature can create a superior product without the need for artificial ingredients.